Strategic consulting for the Boston Consulting Group
Title: Boston Consulting Group – Strategic consulting for the entry to new regional markets
Duration: November 2014 - November 2017
Partner: Boston Consulting Group (BCG)
Description: For the BCG, entering the regional market was an important step. A lot of attention was given to the analysis of Adriatic region – potential target audiences, tone of communication, opportunities for networking, key stakeholders and decision makers in the region … After the preparation of the entry strategy, a communication strategy was introduced and the road map for the operations on the market prepared. Based on these documents, the collaboration continued and has brought positive results.
Based on trust gained in 3 years of cooperation, Circular Change and the BCG decided to focus collaboration in the field of circular economy, which resulted in the participation of the representatives of the BCG at the Circular Change Conference 2017 and 2018, as well as in sharing of the expertise by CC on the topic of plastics.