Communication WP leader for project EFFECTIVE (H2020/BBI-JU)
Title: Advanced Eco-designed Fibres and Films for large consumer products from biobased polyamides and polyesters in a circular EConomy perspecTIVE - EFFECTIVE
Grant agreement number: 792195
Duration: June 2018 - June 2022
Role in the project: Leader of Work Package 7: Communication and Dissemination.
Activities: visual identity, website design, newsletters, social media, communication strategy, organisation of events, dissemination across circular economy networks, stakeholder management.
A NEW ERA OF FIBERS AND PLASTICS
The non-biodegradability of most plastic materials and their accumulation affects both oceans and land. To secure a greener future for our planet, the EFFECTIVE project connects 12 companies and institutes who have joined forces to redesign two of the today’s most widely used materials: polyamides and polyesters.
Our aim is to design bio-based polyamides and polyesters from renewable feedstocks rather than crude oil, and manufacture greener and structurally improved fibers and films. We also intend to showcase the use of our bio-based ingredients in a wide array of mass-produced consumer products across multiple markets, such as construction, automotive, packaging, garments, carpets and textiles.
Finally, we want to demonstrate innovative and improved ways for the end-of-life treatment of our products by introducing a circular economy approach and validate the recyclability or biodegradability of the EFFECTIVE materials.
EFFECTIVE is a combination of technology, economics and commercial adoption. Members of our consortium share a common vision for the future of textiles and packaging: to create innovations that entire economic sectors, as well as end consumers, will benefit from.
The partnership includes organisations from 7 different countries and combines multidisciplinary knowledge on product ingredients, brand products, life-cycle assessment and much more. AquafilSLO serves as the project coordinator, while the likes of Novamont, H&M, Vaude and Balsan are also taking part in the project, as is Genomatica, a US-based leader in biotechnology who will contribute cutting-edge knowledge on developing and demonstrating innovative bio-based chemical technologies.
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