This was only one of the conveying messages shared by Janez Potočnik the former EC Commissioner for Environment in a vivid debate with the audience after his lecture in the EU House in Ljubljana.

Energetic, discrete, influential, outspoken, complex, Ellen MacArthur is the Dame of the circular economy.

Here are the ingredients of the Zero Waste recipe: sharing and communicating good practices and achieved results to the community because examples are key.

Intesa Sanpaolo, thanks to the activities of its Innovation Center, is ready to seize the challenges of the Circular Economy, exploring new business solutions in collaboration with its partners.