“It is fundamentally important to understand that the fact how we produce the product and even before how we design it – is already the moment where the destiny of overall life cycle of the product has been made. Is product repairable, can be refurbished and at the later stage can be recycled. If we create product that consumer can throw away after short time, we are creating a lot of negative influences on environment and human health,” emphasizes dr. Janez Potočnik, co-chair of UNEP International Resource Panel and pioneer and advocate of Circular Economy.
Circular Change team Ana Isabel Munguia Partida, Executive Editor of Media Change, and Taja Košir Popovič, Video & Photography, had great opportunity to speak with Potočnik at the international conference Embracing the Circular Economy in Ljubljana where key Circular Economy experts from the region gathered in May to meet Slovenia business people to discuss trends and future of this new economic model.
Dr. Janez Potočnik also very well known as former Commissioner for Environment of the European Commission (EK) who introduced the first Circular Economy package in EU.
Potočnik believes that changing economy from linear to circular – is major opportunity to improve competitiveness of European continent.
“Globally we don’t have the alternative and it is also the way to keep industry in Europe,” he thinks.
In interview he explains how to make whole transition easier and why companies will benefit out of it.
Casper Jorna CE 100 program Lead at the Ellen MacArthur Foundation who also spoke at the conference is convinced: “Future for Circular Economy is very bright.”
Jorna explained the reason to believe so is in the fact that “a lot of corporate collaboration projects is going one where companies started to work together – to find better circular solutions.”
Discover what are the key ingredients for efficient CE collaboration in short interview with Casper Jorna.
Guido Braam Executive Director at Netherland Hotspot is connected with Circular Economy since he has got the opportunity to set up network offices for circular economy in Netherland six years ago.
Guido Braam Executive Director at Netherland Hotspot.
From his experience two or three years are needed for the circular economy projects in companies to bring the results.In interview he emphasized why so called neutral places free of competitiveness are so crucial to encourage circular innovation and collaboration.
Also Slovenia is very active in helping businesses transforming old business models to new one’s. Visionary Ladeja Godina Košir, Co-founder and Connector at Giacomelli media this year initiated international Circular Economy platform from Slovenia – called Circular Change (you are reading it right now).
International conference Embracing the Circular Economy in Ljubljana where key Circular Economy experts from the region gathered in May whit initiator and host Ladeja Godina Košir (first on the right).
With big effort from initiator Godina Košir passionate about establishing strong international connections platform become very noticeable in really short time. As a host of international conference Embracing the Circular Economy Godina Košir explained main goals of the platform are “to connect different stake-holders in the region, to enable them to cooperate and help them in all possible ways to do the transition from linear to more circular business model.”
“We are international platform because we believe that we have to share best practices internationally and to learn from each other globally, “Godina Košir explains.
She adds major benefit for members of the platform “will be tools for this transition and connections with other businesses to exchange experience. Trade missions for members will be organized so members will be able to meet other companies specially in the Europe that are already on the way to circular models.”
In interview she also explains the purpose of a tool called case study yourself.
All four interviews were made and produced by Ana Isabel Munguia Partida, Executive Editor of Media Change and Taja Košir Popovič, Video & Photography.