Circular Change 2016 milestones

Regional conference: Successful models of the Circular Economy based on collaboration

14 December 2016: Petrol Energetika and the Circular Change platform jointly organised the first regional conference focused on public-private partnerships for the Circular Economy. With the support of the Partnership for a Green Economy, led by Tadej Slapnik, State Secretary in the Cabinet of the Prime Minister, the conference attracted more than 60 participants from business and local communities and gained a lot of media attention.

National Conference: Circular Economy in practice

 18 November 2016: “Circular economy fundamentally changes the relationship between stakeholders,” was the main message of this conference in Maribor. More than 70 stakeholders actively participated at the conference, which was one of the main events in November’s Circular Economy Roadshow. Six practical CE examples were presented to the audience by six companies: Petrol Energetika, Lumar, Oven, Valtex, Skaza and the project Wcycle. Each of them also described one main challenge, and the participants worked in groups to help them to deliver solutions. The event was organised by the Ministry of Environment, the Partnership for a Green Economy and the Municipality of Maribor, in cooperation with the platform Circular Change, moderated by Ladeja Godina Košir.

Awareness exhibition on re-use in the National Assembly

14 November 2016: The National Assembly of Slovenia hosted a unique exhibition: “Re-use and re-design”, introduced by Depo (store for used and refurbished items) and Komunala Vrnika (Municipal Waste Management Vrhnika). The exhibition was opened by the President of the National Assembly, Dr Milan Brglez, and Brigita Šen Kreže, General Manager at Komunala Vrnika. Circular Change supported the event with intense awareness communication on the importance of re-use as one of the main Circular Economy pillars that households should consider.  

November roadshow – Month of Circular Economy in Slovenia

November 2016: November was dedicated and publicly declared as the Month of Circular Economy in Slovenia by the governmental initiative Partnership for a Green Economy. Circular Change was an active partner and co-organiser of many events, with the aim of spreading the message of the Circular Economy – especially CE business models, success stories and CE best practice to different stakeholders, collaborating closely with government, companies and local communities. There were more than 15 different events all over Slovenia, and Circular Change leader Ladeja Godina Košir actively participated as a guest speaker and expert in round table talks.

Circular Change presented at a meeting of all Ministers dedicated to CE

3 November 2016: The Prime Minister, Dr Miro Cerar, invited Dr Janez Potočnik, former European Commissioner for Environment, to introduce the concept of the Circular Economy to all Ministers in the Government. Ladeja Godina Košir presented the Circular Change Platform and the results achieved in Slovenia in 2016. In a press conference after the publicly broadcast meeting, Dr Cerar and Dr Potočnik officially announced that the Slovenian Government strongly supports Slovenia heading towards a Circular Economy.


Slovenia joined the Ellen MacArthur Foundation CE100 Programme

November 2016: The Republic of Slovenia joined the Ellen MacArthur Foundation’s international Circular Economy 100 (CE100) programme. Representatives of the Ellen MacArthur Foundation emphasised in their statement that “The Circular Economy is already receiving exemplary attention across the government in Slovenia, with the Ministries of Environment, Finance, Agriculture, Economic Development, Transport and Education represented at the Slovenian CE100 kick-off workshop, held earlier this month”. Circular Change, as an expert platform connecting all stakeholders focused on the Circular Economy nationally and further connecting them internationally, took over the important role of orchestrator between all the Slovenia multiplayers.


Open Circles: Slovenia Circular Economy “Movers and Shakers”

September 2016: Circular Change runs quarterly events called Open Circles – to meet and talk openly about Circular Economy issues. At Open Circles we chat, connect and share ideas in a very informal atmosphere, hosted by Ladeja Godina Košir from Circular Change. The highlight of each event is the story of one of the CE “movers and shakers”. In September Avant2go, the first electric car sharing in the region, was in the spotlight. The concept was brought to Ljubljana in summer 2016 by visionary Matej Čer, from Avant car. In November we discussed the re-use of goods by upcycling, repair and recycling. This event was co-hosted by Marinka Vovk, Executive Director of a social enterprise with a network of 9 Reuse Centres, Doctor of Biological Sciences and a pioneer in re-use strategies in Slovenia.

Circular Change joined the Partnership for a Green Economy

3 October 2016: Circular Change platform joined the Partnership for a Green Economy and took an active role in designing its action plan for 2017/2018. The first national meeting was led by Tadej Slapnik, State Secretary in the Cabinet of the Prime Minister, and seven other Ministries took part at the Congress Centre Brdo pri Kranju. More than 70 stakeholders from different sectors actively participated in this kick-off event. Their contributions and ideas will be included in the Partnership action plan for 2017/2018.

Advisory Board of CC met for the first time and elected a President

31 August 2016: On the last day of August, AquafilSLO Ljubljana hosted a constitutional meeting of the Circular Change Advisory Board. From September 2016 onwards, the Board, comprised of prominent international experts on the Circular Economy, has been advising and steering the Circular Change action plan and monitoring our progress. The Board members are: Josephine Green, UK, former Senior Director for Trends and Strategy at Philips, now a speaker and consultant on sustainability and Circular Economy culture (and author of Beyond 20:21st century stories); Guido Braam, NL is CEO at Powered by Meaning, and former CEO of Circle Economy and former Executive Director of the NL Circular Hotspot; Edi Kraus, ITA is General Manager at AquafilSLO; Tadej Slapnik , SLO serves as the State Secretary in the Cabinet of the Prime Minister of the Republic of Slovenia; and Dr Janez Potočnik, SLO is Partner of SystemiQ and Co-Chair of the UNEP International Resource Panel, and between 2010-2014 was EU Commissioner for Environment. He was unanimously appointed the President of the Board. Ladeja Godina Košir, initiator of the Circular Change platform, was appointed as Executive Director of the platform.

Saying “Yes” to an Invitation to support The Circulars Awards 2017

August 2016: The World Economic Forum’s Community of Young Global Leaders, in collaboration with Accenture Strategy, invited Circular Change to support The Circulars Awards. At the end of the summer, Circular Change officially became one of the supporters of the global Circular Economy awards, The Circulars 2017. In a limited time we identified around 20 potential projects and companies with well-implemented Circular Economy principles in Slovenia, and encouraged them to run for The Circulars Awards 2017. In the end 11 of them succeeded in completing their applications by the end of September, and this result ranked Slovenia in 4th place of all countries by number of participants in this year’s Award process.

International Conference: Embracing the Circular Economy

6 May 2016: At the first international conference, “Embracing Circular Change”, held in Ljubljana on May 6 2016, over 120 participants discussed the challenges of the transition to the new economic model of the Circular Economy. Aquafil, Datalab, Iskraemeco and Avant car – top Circular business cases from Slovenia – were presented at the Conference. The keynote speaker was Circular Economy pioneer Dr Janez Potočnik. At the conference programme director and host Ladeja Godina Košir officially introduced the newly established platform Circular Change and its website She emphasised the ambition of the platform – to connect stakeholders in Slovenia and in the wider region, and to enable them to cooperate, promote innovations and exchange best business practice. The pre-event of the Conference was an AmCham traditional Business Breakfast entitled Circular Economy as an Opportunity for Slovenia – a green reference country in digital Europe.

Open Circle – meet Circular Economy “movers and shakers”

Have you been wondering what this “Circular Economy” is actually about? Don’t miss this opportunity to meet Circular Economy “movers and shakers” and maybe catch a ticket to the WEF in Davos!

Join us at Open Circle – on Wednesday, September 14th 2016, at 4:00pm, in the Circular Change Office, Giacomelli media, Trdinova street 9, Ljubljana. Even will be co-hosted by: Avantcar – the first electric care sharing in Slovenia – Avant2go.

Since the spring, Ljubljana has not only been the Green Capital of Europe 2016, but also a new and fast-rising EU Circular Economy (CE) Hot Spot. In September 2016, Slovenia will join the Ellen MacArthur Foundation as one of “circular” countries. Circular Change – an international engagement platform – is playing a significant role in this transition to a more Circular Economy.

More and more questions are coming from companies and individuals about how to  contribute and participate in speeding up the transition to a Circular Economy. So, we have decided to launch and run quarterly events called Open Circles – to meet and talk together about Circular Economy issues.

  • We are ready to listen to your questions, explore the opportunities and enable the change towards a more Circular Economy. We will chat, connect and share ideas in a very informal atmosphere, hosted by Ladeja Godina Košir, the initiator of Circular Change.
  • Besides coffee and soft drinks, we will serve you a fresh, tasty and ambitious Circular Change programme for 2016/17, confirmed by our Advisory Board.
  • What about the ticket to the Davos World Economic Forum? As a regional supporter of the world’s premier Circular Economy awards, The Circulars, we will introduce you to the programme and application process.
  • Meet Circular Economy “movers and shakers” – this time visionary Matej Čer, CEO, Avantcar – who brought the first electric care sharing in Slovenia – Avant2go.

No opportunity occurs and no change is made without dedicated people who know the direction to follow. Join us! Let’s create circular stories together.

The Open Circle will take place in our offices at Giacomelli media, Trdinova street 9,
Ljubljana, on September 14th from 4-6pm. We are looking forward to seeing you!

There is no fee for the event but the number of participants is limited so please register here.

If you have any questions you can contact us at +386 01 620 96 91 or


Circular mobility megatrend: 14 million Europeans will use car-sharing in 2021

How will the urban car driving in Europe look like in 2021? The Boston Consulting Group forecasts at least 14 million people will be registered in a car-sharing service, 1.4 million of them will be heavy users taking multiple trips per month. Among with such trend will also be the use of electric cars powered with renewable sources.

According to the BSG report, car sharing is at the moment taking hold in large urban areas in both the developed and the developing world: “Although the largest market is the Asia-Pacific region (including Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, South Korea, and Taiwan), with 2.3 million users and 33,000 vehicles, Europe (including Turkey and Russia) boasts the largest service per capita, with 2.1 million users and 31,000 vehicles. North America (including Canada and the United States), brings up the rear, with 1.5 million users sharing 22,000 vehicles.”

In 2015, users of car sharing booked 2.5 billion minutes and car sharing industry generated 650 million euros in revenues, the authors Julien Bert, Brian Collie, Marco Gerrits, and Gang Xu explain.


Car sharing already in 490 German cities

The authors of the study also pointed out that car-sharing business has grown rapidly in areas that clear certain social, economic and demographic thresholds. In Germany, for example, some 140 different services are in operation, controlling a car-sharing fleet that has grown from about 1,000 vehicles in 2001 to more than 15,400 today—about 50% of the total European fleet—with most of the growth occurring since 2011. The customer base has grown from a mere handful of early adopters in 2001 to more than 1 million, again with a sharp increase since 2011. Station-based car sharing is now available in 490 German cities serving a population of 36 million potential users. Thirteen cities with a total population of 10 million potential customers are home to free-floating car services.

€4.95 vs. €18.90 per 7.5 kilometers

Looking more in depth, in Germany—and particularly in Berlin, one of the world capitals of car sharing and home to an installed fleet of 2,900 vehicles—the service is only one of several mobility options, and far from the most widely used. B2C car-sharing services, operated by either OEMs or new entrants, account for only 0.1% of mobility options, compared with 29.5% for private cars and 12.5% for bicycles. At €4.95, the cost of traveling 7.5 kilometers (the average distance of a car-sharing trip) via a car-sharing service is considerably less than the €18.90 cost of a taxi for the same distance, but more than the €3.45 cost of a private car and the €2.70 fare on public transportation.


Berlin is one of the world capitals of car sharing and home to an installed fleet of 2,900 vehicles.

Growth of green car sharing fleets

The driving experience of the future is not just 100% flexible but also 100% electric. For some years now, 250 CITROËN C-Zeros are available in the city zone of Berlin charged with green electricity from 100% renewable energy sources by CITROËN Multicity Carsharing Berlin. Launched in August 2012, Citroën’s Multicity project is one of the very few car – sharing schemes in Germany that is 100% based on electric vehicles. Not only are the cars electric, but all the electricity that they are powered with is from renewable sources. This is ensured by using TÜV SÜD – certified RWE ePOWER network that deliver uniquely electricity coming from a mix of wind and hydro power.

First 30 electric car sharing opened in Ljubljana

Two weeks ago, Ljubljana has joined the European capitals with strong green vision of the future mobility. At the end of June Avantcar introduced the first Avant2go car-sharing model.


30 electric vehicles are available for rent in the first year of the car-sharing scheme in Ljubljana.

The project is part of the Ljubljana city municipality’s efforts to clean up Ljubljana’s air. “It is an important step towards saving the planet, which puts Ljubljana on the pedestal of Europe”, Ljubljana’s Mayor Zoran Janković commented.

BWMatej Car

Matej Čer, CEO of Avantcar

At the moment 30 vehicles are available for rent in the first year of the car-sharing scheme and new cars will be added if needed, said Matej Čer, CEO of Avantcar at the opening event.  The car-sharing stations are located near the BTC (Ljubljana’s biggest shopping) and Tehnološki Park (the hub for technology and startups). The ambitious goal of the Ljubljana municipality is to have between 5.000 to up to 10 thousand cars less in the city by 2018. That will reduce one million grams of carbon dioxide per kilometer. And in Ljubljana will be fleet of more than 500 electric cars for sharing available, Čer estimates.

Global market size in 2021: 35 million restarted users

Now, let’s take a look at the big picture. In the BCG report it is pointed out that car sharing “will expand relatively quickly and widely. Estimates are that in Europe, some 81 million people will be living in large urban areas in 2021, 46 million of whom will have a valid driver’s license. About 14 million people will be registered with a car-sharing service and 1.4 million of them will be heavy users who take multiple trips per month.”

Globally up to 35 million people worldwide will register in at least one car sharing provider, you can find more interesting data in the following chart.


How all this will affect the car making industry? BCG estimates that the rapid grow of car sharing trend will only have a minimal effect on new-car sales, mostly because drivers will not forgo car ownership entirely. Also, some share of lost car sales will be partially offset by sales into car-sharing fleets in large urban areas.

What is car sharing? Car sharing is an umbrella term that covers multiple modes of sharing. It is distinct from ride sharing, which involves being driven rather than driving, and has existed on an informal basis for as long as there have been cars, ultimately evolving into organized taxi services and more recently into new models such as Uber and Lyft.

Full report is available here.