Matej Košir

Founder and CEO of Froc


Matej had the idea for a fully adaptable highchair soon after the birth of his older son Taj. How did this happen? After he in his wife Maruša had failed to find a proper fully-adaptable, modern, wooden highchair on the market they’d want to have for their kids, Matej set out to develop one himself. Being based in Slovenia, Europe’s third most forested country and already having a wood manufacturing business. Soon after the launch, Froc received the first awards and, more importantly, Matej’s second born daughter Kiara got a pretty pink Froc chair just for herself.